PROVOCATION
MEETS POSSIBILITY
CULTURAL INSIGHT - BRAND STRATEGY - GROWTH - INNOVATION
OUR SUPERPOWER
we see what others don't
Patterns. Possibilities.
Ideas. Opportunities.
And we know how to realise them. Fast.
In ways no-one else has thought of.
We inspire. We create. We accelerate.
WHAT WE DO
Perspective
Provocation
Possibility
We see the world differently.
We challenge.
We question.
We reimagine.
Context. Constraints. Convention.
In pursuit of the "Quiet Space".
The space where magic happens.
WHAT WE DO
Insight
aka Radical Perception
Our brains are wired differently.
We process the world in high definition; spotting the barely-there signals, the subtle human shifts, the jagged patterns of behaviour.
We see the invisible, and identify the why with incredible speed.
Our insight is a high-velocity synthesis of everything all at once; we connect the disconnected, and uncover the breakthrough opportunities hidden in plain sight.
We see what others don't
So you can grow when others won't.
*African Penguins have superior pattern recognition; they use complex ventral (belly) dot patterns to recognise their partners.
*African wild dogs are exceptional strategists. Their intelligence combined with intense, coordinated teamwork, high endurance, and superior tactical decision-making, makes them one of the most successful hunters with a success rate of nearly 90%.
STRATEGY
aka Exploiting Chaos
We believe strategy is the art of creating competitive advantage when the variables are unknown and the outcomes uncertain.
It's why we love chaos and ambiguity.
We treat it as a puzzle, not a threat.
We see chaos as something to be exploited.
Friction, an opportunity to be leveraged.
As strategists we hunt, constantly scanning the horizon. Identifying the small moves that yield big results.
The force multipliers.
The blindspots of value.
When your roadmap is broken.
We're your compass.
INNOVATION
aka Unfiltered Advantage
We're professional disruptors.
Polymaths and cross-pollinators
We revel in novelty. Inherently predisposed to take everything in; we embrace the noise, the clutter, the outliers, the seemingly 'irrelevant'.
Ideas. Principles. Shifts. Signals.
We don't filter the world, we map it.
We think in scenarios, not predictions. We don't guess one future, we prepare for many. Surprises are expected.
Associative thinkers. Lateral leapers. Combinatorial play, our favourite game.
Imaginative, intuitive, intense.
When we see a wall, we climb it.
When growth is the goal; we don't rewrite the rules, we change the game.
*Raccoons are expert problem solvers, navigating intricate mazes and even change their strategy entirely if an initial attempt fails. They also exhibit exploratory learning and diversity; meaning they use a wide range of techniques to investigate and solve new challenges.
*At the Uluwatu Temple in Bali,a specialised micro-culture has emerged where macaques operate a sophisticated "ransom" economy. They snatch valuables and wait patiently until a premium reward is offered. They target high-value items like electronics and prescription glasses because they know humans will offer better or more food to get them back. It is a socially learned cultural behaviour passed down through generations and unique to this group.
CULTURE
aka Humans Decoded
We study culture by living on the edge of it.
We observe, experience and deconstruct.
Beliefs, biases, motivations, expectations. Tensions, conflicts, contradictions, constraints.
Our perception advantage enables us to notice everything; details, rituals, shifts, invisible rules.
Our sensory advantage enables us to experience the reality of others in high-def; we feel the truth even before we see it.
We're the narrators of powerful human stories; conveyors of cultural currents and context.
We're the architects of cultural interventions that deliver meaning and resonance.
When shaping culture is a growth imperative, we turn cultural insight into strategic clarity.
THE RED TEAM
aka Strategic Insurance
Our tried and tested sprint team.
We stress-test your strategy to uncover blindspots created by insider consensus.
We search for the structural flaws, the weak spots, the vulnerabilities that leave you exposed to the competition.
Unfiltered horizon scanning, high-speed pattern recognition, associative analysis and bias for action means we don't just see what breaks, we find what's missing.
You don't hire us to confirm your assumptions, you hire us to identify the opportunities you've been trained to overlook.
Cultural Insights
Cultural Strategy
Audience Insights
Audience Strategy
Motivation Mapping
Brand Strategy
Marketing Strategy
Premiumisation Strategy
Decision Making Journeys
Customer Acquisition Strategy
Go To Market Strategy
Category Growth Strategy
Portfolio Growth Strategy
Product Innovation
Category Innovation
BRANDS & BUSINESSES
EXPERIENCE & Expertise
We've had a blast working in businesses, and on businesses. Growing them from the inside, advising on growth from the outside.
We have decades of collective experience working with interesting brands, truly incredible challenges.
ABOUT US
Misfits and Mavericks
We're not the usual suspects.
And we don't do anything the usual way.
Brilliant and unorthodox.
Creative and contrary.
We're a team of Misfits and Mavericks.
United by our desire to think more and learn more. To do more and be more.
We're dreamers who deliver.
CONTACT US
LET'S TALK ABOUT YOUR CHALLENGE!
Phone:
+44 (0)7932 749433
Email:
hello@rebelliostrategy.com
carrier pigeon:
86-90, Paul Street,
London, England, EC2A 4NE
